COALITION FOR RESPONSIBLE HOME EDUCATION (CRHE)
Copywriting, creative direction, social media strategy, community management, graphic design
As a homeschool alum, standing up for the rights of homeschooled children is incredibly important to me. I had the opportunity to help CRHE with the Bill of Rights for Homeschooled Children, a statement that details how homeschooled children’s academic, physical, mental, and social wellbeing can best be supported by their parents and communities. I helped write and edit parts of the bill and spearheaded its digital marketing campaign.
I created the CTA that generated more than 500 email subscribers.
I led the project’s social media campaign, creating a strategy, designing graphics, and writing social copy.
To promote the Bill of Rights, I created #HomeschoolChat, a biweekly Twitter chat by homeschool alumni, for homeschool alumni. I host and develop the content for each chat. Since its launch in summer 2021, #HomeschoolChat has expanded to discuss a wide range of topics relevant to the homeschool alumni community — everything from science experiments to adoption — and averaged 110,000 impressions per chat in its first year.
#HomeschoolChat in action:
Praise for #HomeschoolChat:
Social media and content strategy
I identified CRHE’s need for consistent messaging and content across all platforms and developed calendars and strategies to bring that vision to life. I created and maintain CRHE’s social media strategy documents, audience personas, and style guides, and I direct content creation and strategy for CRHE’s Facebook and Twitter accounts, newsletters, and other digital products. Since I started managing CRHE’s social media accounts, I increased average monthly Twitter impressions tenfold (25,000 per month to 250,000 per month), Twitter followers by 60%, and Facebook followers by 30%.
Press releases and blog content
When the occasion calls for something a little longer than a tweet, I write and edit press releases and blog posts to help CRHE reach wider audiences with its message.
“What Happens When Homeschooled Children Experience Adultification or Infantilization?”
“Homeschool Group Publishes Bill of Rights for Homeschooled Children.”
“U.S. Census Report Showing Massive Increase in Homeschooling is Premature.”